This check
The small details that make a big difference
Every report covers these focused checks on one HTML page, plus robots.txt and sitemap discovery. It does not crawl a whole site, and the score only summarises this set of results.
Clarity
A simple structural review of whether the opening content explains who, what and how to get in touch.
Five-second clarity
Looks in the opening markup for an identity cue, a useful introductory sentence, and an obvious contact action. It cannot judge visual design or the quality of the writing.
SEO
How the page describes itself to visitors and search engines.
Page title
Checks that the page has a title, and flags titles that look unusually short or long so they can be reviewed.
Meta description
Looks for a summary that can help search results explain the page. Missing or very short or long descriptions are worth improving.
Main heading
Checks for a clear primary heading (H1). Extra H1s are treated as a structural review point, not a disaster.
Canonical URL
Reads the preferred address declared on the page and notes missing, conflicting, or different canonicals.
Search visibility directive
Reports whether HTML robots directives ask supporting crawlers not to index or follow the page.
Social sharing metadata
Looks for Open Graph title, description and image fields that help shared links show a clearer preview.
Structured data
Notes whether the page includes JSON-LD or similar structured data. Presence is reported; the audit does not validate a full schema.
Accessibility
Checks that help more people understand the page.
Image descriptions
Counts images missing an alt attribute. Empty alt="" is allowed because it may correctly mark decorative images.
Form labels
Looks for accessible names on form fields so people can tell what to enter.
Heading hierarchy
Reviews whether headings appear in a sensible order rather than skipping levels.
Mobile viewport
Checks for a viewport setting that lets the layout use the device width.
Page language
Looks for a language on the HTML element so assistive technology can read the page correctly.
Link names
Flags links whose accessible name is missing or unhelpful, such as “click here” with no extra context.
Technical
The response, security and crawler-facing setup.
HTTP response
Reports whether the final page returned a successful status after any followed redirects.
HTTPS
Checks that the final page is served over a secure HTTPS connection.
robots.txt
Looks for a robots.txt file on the site. V1 does not interpret allow or disallow rules.
Sitemap
Looks for a sitemap from robots.txt or common sitemap addresses, and checks that a found file looks like a sitemap.
Security headers
Notes whether common browser security headers are present. Missing headers are a prompt to review, not proof that a site is unsafe.
Image dimensions
Checks whether images declare width and height, which can reduce layout jumpiness while they load.
Site icon
Looks for a favicon or similar site icon so browsers and bookmarks can identify the site.